Tone It Up is a fitness brand with a active, devoted community of women dedicated to health, happiness, and fitness. They wanted to become a global media brand with a strong message of self-growth and happiness for women. To do so, they needed a strong digital platform to support their business and innovative marketing to share their message.
Crossbeat designed, prototyped and developed an entirely new digital platform both online and on mobile to support e-commerce, community, and their editorial content. We now serve as the digital AOR for Tone It Up in both build and marketing.