Getty Images is a billion dollar business in search of a cohesive narrative for both its business customers and consumer clients. The blog, currently a visual trends repository, needed to address the concerns of both their creative and mainstream clients. Like all organizations, their internal teams couldn’t decide on the right ton for the blog; was it an advertising platform for their products or a resource for their customers to visit every day for inspiration, education, and great ideas.
Crossbeat led user experience and visual design strategy. In collaboration with Getty Images internal teams, Crossbeat brought all the stakeholders into agreement on function, form, and design.
Launch date June 2017.