SundanceTV Branded Entertainment & Partnerships
How We Contributed:
Links:Challenge SundanceTV was looking for a way to promote their shows in a way that could generate interest beyond paid media. Specifically, they were looking to promote their new slate of original and programming, including The Red Road, Babylon, Deutschland 83, One Child, and The Honorable Woman. Solution
Content and interactive promotions were concepted and executed for each of these series.
The partners joining forces included Gawker Media, Whisper, Tough Mudder, Smithsonian Asia Museum, TableTop! with Wil Wheaton, and more.
For Babylon, well-known comedy writers Chelsea Peretti, Whitney Cummings, Paula Froelich, and more wrote about their personal experiences of being a fish out of water. In partnership with Gawker Media, the campaign ran for 4 weeks and generated over 3MM impressions, which was a 4x return over standard views and engagements.
For The Red Road, we created a livestream of the cast participating in Tough Mudder in honor of their Wounded Warrior Project partnership. There were over 100,000 views on our social media profiles including Twitter's Periscope.