Increase sales of a 3-day event (previously 2 day) from 26,000 to 30,000 a day. Re-position LIB as a for good, for profit festival.
Brand the summer season that included award-winning shows The Honorable Woman, Approval Matrix, and Rectify and launch the US Premiere of “The Honorable Woman”.
REX looked to support hundreds of thousands of users. They needed a strong technical road map and strategy for support growth.
Rolled out a digital campaign for the book "A force for good".