X
Combining innovation and brand strategy with creative and editorial chops, Crossbeat designed, prototyped, and developed an entirely new digital platform (for both desktop & mobile) to support the fitness brand’s e-commerce, community building, and editorial content. Additionally, we developed a 3-year product strategy and roadmap for digital development.
Customer behavior personas
Editorial & brand strategy
Experience mapping & design
Website redesign & app development
Within 5 days of launch, the digital platform received 4.5 million page views, a 500% increase in traffic that has since resulted in an additional 425% growth in sales with no additional paid media. In the following 2 years, they became a $32 million business. And over the next 3 years, their revenue increased by 700%.
Combining innovation and brand strategy with creative and editorial chops, Crossbeat designed, prototyped, and developed an entirely new digital platform (for both desktop & mobile) to support the fitness brand’s e-commerce, community building, and editorial content. Additionally, we developed a 3-year product strategy and roadmap for digital development.
Customer behavior personas
Editorial & brand strategy
Experience mapping & design
Website redesign & app development
Within 5 days of launch, the digital platform received 4.5 million page views, a 500% increase in traffic that has since resulted in an additional 425% growth in sales with no additional paid media. In the following 2 years, they became a $32 million business. And over the next 3 years, their revenue increased by 700%.
