Esme Learning

Esme Learning is an exclusive, AI-based online learning platform, featuring educational experiences from the world’s top universities that are tailored for working professionals. Their goal was to break even by the end of Series A and get ready for Series B.
Esme Learning provides experiences that “add value, validate ideas, and raise curiosity.”

Esme Learning is “by far the best online learning experience.”

Our Work

In order to get the most out of performance marketing, Crossbeat worked on widening Esme Learning’s top-of-funnel channels, increasing lead generation, and improving both middle and bottom-of-funnel conversions. We also helped optimize their tech stack and review organization design to ensure people, processes, and technology were as efficient as possible.

How We Contributed

Editorial & brand strategy
Comms planning
Experience mapping & design
Organization design
Technical development

Esme Learning secured another $15 million in funding before their Series B, bringing the total to $22.5 million.

Results

Within the first 3 months, Crossbeat helped Esme Learning increase efficiency by 30%. The company also built several channel partnerships, such as with Wall Street Journal.

Esme Learning

Esme Learning is an exclusive, AI-based online learning platform, featuring educational experiences from the world’s top universities that are tailored for working professionals. Their goal was to break even by the end of Series A and get ready for Series B.
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Esme Learning is “by far the best online learning experience.”

Our Work

In order to get the most out of performance marketing, Crossbeat worked on widening Esme Learning’s top-of-funnel channels, increasing lead generation, and improving both middle and bottom-of-funnel conversions. We also helped optimize their tech stack and review organization design to ensure people, processes, and technology were as efficient as possible.

How We Contributed

Editorial & brand strategy
Comms planning
Experience mapping & design
Organization design
Technical development

Esme Learning secured another $15 million in funding before their Series B, bringing the total to $22.5 million.

Results

Within the first 3 months, Crossbeat helped Esme Learning increase efficiency by 30%. The company also built several channel partnerships, such as with Wall Street Journal.