Comcast

American telecomm giant Comcast wanted to veer toward the future of television through the lens of creativity, data, and technology. They needed Crossbeat to roadmap how to leverage the role of identity, data, and machine learning on the user experience.

“It's being able to detect things before customers tell us.” — Matt Zelesko, Comcast CTO

Comcast wanted to understand how to use machine learning to gain audience insights to provide personalized customer experience.

Our Work

Crossbeat developed a bold product roadmap specifically focused on machine learning and personalization to evolve Comcast’s X3 interface.

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How we Contributed

User research
Experience mapping & design
Product strategy
Illustration
Prototypes

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"We're finding things that we never would have found before through the application of machine learning and data.” — Matt Zelesko, Comcast CTO

Results

As a result of Crossbeat’s work, innovation became the driving force of Comcast’s 10-year product strategy, with the internal business re-orienting around machine learning and data.

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